Hi there!

My name is Aaron Lit. I’m a UX researcher, data scientist, and product strategist.

I studied Applied Mathematics at Dartmouth College and currently pursuing a master’s in Data Science at UCLA. I began my career in consumer data analytics at Mastercard, before transitioning to product design and commercial strategy at frog.

Driven by my passions for human connection, social impact, and sustainability, I approach design and innovation with a creative and rigorous process, combining qualitative and quantitative research to better understand user needs and experiences.