Shopbop: Digital Loyalty Program
Role: Product Strategist
Shopbop is a trendsetting haven for fashion enthusiasts seeking the perfect blend of what's fresh and personalized. However, their Loyalty Program feels distant, transactional, and out of sync with the brands that customers adore.
The Challenge: Define the strategic vision, set of key features and commercial case for Shopbop’s next generation loyalty program.
1.0 Research
We began the journey by understanding Shopbop’s stakeholder aspirations, consumers attitudes, and the competitive landscape in which they play.
1.1 Insights
We developed a series of insights, complemented with a strategic hypothesis and potential ways to play.
2.0 Concept Portfolio
Our insights informed the development of a portfolio of 15 concepts, complete with a low-fidelity wireframes, and consumer and commercial rationales.
3.0 Final Concept
Our Final Concept is an evolution of the winning notions. It is driven by the vision of how might AARP become the trusted resource for life's most complicated moments?
4.0 The Loyalty Program
The final solution is a fusion of the winning test concepts. It is driven by the themes of self-driving, editorial, and community.
4.1 Landing Page
The new home of Shopbop, an evolution of their existing brand identity showcasing the new user journey and set of benefits.
4.2 Profile Page
Scroll through your profile page to view your points, tier, and current offers that you can take advantage of.
4.3 Style Tiles
Click into Style Tiles to explore the products and services that you can redeem with your existing points, as well as a glimpse into what you can unlock at the next tier.
